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A good sports bra is as essential a piece of kit
as a good pair of trainers.
Did you know that there are no muscles in the
breast? Your breasts are made up of the suspensory Cooper's Ligament
which, when unsupported during exercise, can stretch beyond repair
and lead to irreversible breast sag. Your breasts can bounce up to
9cm* when unsupported during exercise!
If you are in any doubt as to how important it is
to give yourself a lift, we clear up some well-known myths here. To
find out why a Shock Absorber sports bra will give you the ultimate
comfort, support and performance
MYTH 1:
There are muscles in the breast.
FACT: Female breasts are primarily composed of
glandular tissue and fat, held in position by the delicate Cooper's
Ligament. Any excessive amount of breast movement or bounce, as
happens during exercise, puts strain on these ligaments and can
cause them to stretch. In the long term this leads to breast sag.
MYTH 2:
Specific exercises will return your breasts to their former shape.
FACT: Once breasts have dropped because of
stretching these ligaments, nothing can naturally restore them to
their former position.
MYTH 3:
Small breasts do not need support.
FACT: Even among 34As, tests found that breast
movement ranged up to an average of 40mm away from the resting place
of the body, which can lead to breast sag.
MYTH 4:
Running, in itself, always leads to sore and tender breasts.
FACT: Inadequate breast support, coupled with
excessive breast movement, is the most likely cause of sore and
tender breasts after exercise. In a survey, 80% of GPs questioned
agreed that with the specialist support of a sports bra, stress on
the ligaments is reduced. This helps delay the long-term sagging of
breasts.
MYTH 5:
Your ordinary, everyday bra is good enough to use when exercising.
FACT: Tests showed that breast movement is reduced
by 38% when wearing an ordinary bra but this rises to as much as 74%
with a Shock Absorber sports bra.
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